MORE THAN JUST A JPEG
In collaboration with Movember, we were able to successfully campaign for men’s health and raise awareness through our community.
Movember is a global movement that reached out to Okay Bears for its powerful message, clear brand alignment and communication.
We also created custom content that allowed thousands of Okay Bears holders to express their unique moustached bear and visibly share their support in a fun way. The campaign resulted in over 100K additional Twitter impressions for Movember, immense goodwill to new audiences, and thousands of dollars in donations raised.
We also created custom content that allowed thousands of Okay Bears holders to express their unique moustached bear and visibly share their support in a fun way. The campaign resulted in over 100K additional Twitter impressions for Movember, immense goodwill to new audiences, and thousands of dollars in donations raised.
“As a brand Movember is continually striving to innovate and remain relevant with emerging technology and audiences, which was why working with Okay Bears was such an obvious collaboration. We have seen first-hand how quickly and passionately the Okay Bears community responds, and the positive impact this can have. The team behind the scenes are great to work with and I have a feeling they are just getting started.”
Dan Cooper
Director of Innovation, Movember
Director of Innovation, Movember
