joining forces with (red)

Introducing (OKAY)RED. Help us fight pandemics and save lives with digital collectibles and limited edition merchandise, including wristbands, hoodies and t-shirts.

New York, NY – Okay Bears, a digital collectibles brand and Web3 community with a vision to spread hope through art and code, and (RED), the organization founded by Bono and Bobby Shriver in 2006 to fight AIDS and global health injustices, are joining forces to auction off a series of limited edition digital collectibles that will help fight against pandemics and save lives. 

Starting October 23, 2023 at 14:00 EST, Okay Bears will auction off 10 unique (OKAY)ᴿᴱᴰ Decimals, which are brand new companion characters joining the Okay Universe, expanding from the much-loved original Okay Bears collection. The online auction links will be available at okaybears.com/RED soon. 100% of the auction proceeds will benefit the Fund for the Global Fund, one of the world’s largest funders of global health. 


In addition, Okay Bears is launching a limited edition line of (RED) merchandise, including Premium (OKAY)ᴿᴱᴰ hoodies, tee shirts and wristbands. A portion of each sale will help support the Fund for the Global Fund.

Digital Collectibles

The   (OKAY)ᴿᴱᴰ  Decimals contribute to (RED)’s fight against pandemics and the injustices that allow them to thrive by contributing 100% of auction proceeds to the Fund for the Global Fund.

“Okay Bears represents a culture shift in charitable fundraising, using NFTs for positive community impact and global change for good. Today’s announcement is another example of our commitment to this important work,” said Peter Gould, Chief Communications Officer at Okay Bears. “We’re proud to collaborate with (RED) and build on our shared history of using merchandise and digital collectables to combat the most important human rights issues of our time.”

“If we want to end the threat of AIDS, we must think outside the box, meet consumers where they are, and create new and exciting collaborations that generate more money and more heat to fight AIDS and the injustices that enable the pandemics to thrive,” said Greg Sheps, Head of Business of Development at (RED). “Last year, (RED)’s first blockchain art collaboration raised $660,000 for global health. (RED) is thrilled to continue our foray into the digital art space by collaborating with Okay Bears to drive life-saving testing, treatment and care to those who need it most.”

Limited edition merch.

(OKAY)ᴿᴱᴰ Hoodie

Show your support for a great cause with our (OKAY)ᴿᴱᴰ Hoodie. Every (OKAY)ᴿᴱᴰ Hoodie supports (RED)’s fight against pandemics and the injustices that allow them to thrive by contributing $20.00 to the Fund for the Global Fund. Made from a comfortable blend of 80% Cotton and 20% Polyester, this 450 gsm Regular Fit Hoodie lets you wear your heart on your sleeve. Get cosy and make a difference today!

(OKAY)ᴿᴱᴰ Tee

This (OKAY)ᴿᴱᴰ Tee isn’t just any shirt. Every (OKAY)ᴿᴱᴰ Tee supports (RED)’s fight against pandemics and the injustices that allow them to thrive by contributing $15.00 to the Fund for the Global Fund. Made of 100% Cotton, this 220 gsm Boxed Fit Tee is a statement of solidarity with a cause that matters. Get ready to make an impact with your style and join us in supporting a brighter future.

(OKAY)ᴿᴱᴰ Wristband

The Wristband that once sent shockwaves across the metaverse is back under a new colour. Crafted in collaboration with (RED), the (OKAY)ᴿᴱᴰ Wristband is more than just a fashion statement; it’s a symbol of your commitment to a better world. Every (OKAY)ᴿᴱᴰ Wristband supports (RED)’s fight against pandemics and the injustices that allow them to thrive by contributing $5.00 to the Fund for the Global Fund. Join the movement and let your new wristband do the talking.

SHOP (OKAY)ᴿᴱᴰ

(OKAY)ᴿᴱᴰ Decimals Auction

Bidding will open on October 23rd at 14:00 EST, via the Magic Eden auction platform. Inscribed on Bitcoin, ten (OKAY)ᴿᴱᴰ Decimals will be available, each featuring unique attributes and items reflecting the memorable aspects of the (RED) brand story & mission. Each (Okay)RED Decimal contributes to (RED)’s fight against pandemics and the injustices that allow them to thrive by contributing 100% of auction proceeds to the Fund for the Global Fund. The auction will be open to the public and bidding will last for 24hrs. Happy bidding!

About Okay Bears

Okay Bears is a digital collectibles brand and Web3 community with a vision to inspire hope through art & code. Okay Bears made headlines in 2022 when it launched with over USD150m in NFT trading volume, and has flourished into a globally-loved movement for supporting meaningful causes with digital collectibles, including collaborations with the United Nations for refugees and Movember for men’s mental health.

About (RED)

Founded by Bono & Bobby Shriver in 2006 to fight AIDS, (RED) partners with the world’s most iconic brands and people to create products and experiences that raise money, heat and urgency for global health crises. 


Every action you take with (RED) saves lives. 


To date, (RED) has generated over $750 million for the Global Fund, helping more than 245 million people. (RED) funding supports life-saving programs that empower health workers and provide testing, treatment and care in places where injustice has enabled pandemics to thrive.