New Horizons

The brand's unwavering commitment to positive values and exceptional online culture has secured a historic partnership. Okay proudly stands as the industry's sole representative, partnered with IMG, the world's largest licensing company. This collaboration has propelled Okay into new markets, aligning us with top-tier brands and expanding our influence in the global merchandising space. The deal places IMG as Okay's exclusive global licensing representative.

Okay also joins Brand Design's licensing lineup with the likes of the NFLPA, Harvard, Metallica and Von Dutch, providing access to some of the world's largest retailers like Zara, H&M, Bestseller and others.

“OKAY has shown that digital collectibles can be a powerful tool of mobilization and empowerment, creating a global community that exudes positivity and support. Their brand message and values have resonated with people across the world, and we plan to ensure these are celebrated and reflected in a range of creative collaborations and products as we work with OKAY towards elevating online and offline cultures together.”

Bruno Maglione
President of Licensing