Okay Bears Goes Mainstream

Zara Kids launched an exclusive line of apparel that brought the playful and inclusive spirit of Okay Bears to families around the world.

Available in over 70 countries and featured in more than 1,100 Zara stores, the collection showcased the Okay Bears in their classic PFP form — a direct nod to the art and community that started it all.

This partnership marked a major milestone in expanding the Okay Bears message and values to a global audience of young trendsetters, proving once again how creativity and community can resonate far beyond the digital space.